The search engine company is making money out of cyber crime. Apart from the ethics of the situation it is a very tricky legal issue; there have been several high profile court cases dealing with this and involving settlements of up to $90 million. Click fraud may be nothing more than a little clicking on ads hosted by friends in order to generate a little revenue, or it may be a large scale scam run by organised criminals. The search engines do not want to get burned for …

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Pay Per Click Advertising and Click Fraud